ADOBE acquires Serious Magic (dvrack/ultra)

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DVdoctor
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Joined: Apr 1 1999

The pattern of consolidation continues with Adobe announcing today that it was acquiring Serious Magic

http://www.adobe.com/aboutadobe/pressroom/pressreleases/200610/101906SeriousMagic.html

Probably best know for it's DVrack product and its Ultra Chromakey products, it will be interesting to see how Adobe proceeds.

If the Chromakey gets integrated into After Effects, it will be good for AE but hopefully the standalone product will continue

DVrack has recently be updated for a more advanced SD and HD version, witn a version 2.1 just recently announced.

Again, hopefully the products will continue as standalone. Serious Magic had created an interesting niche, the products were well respected, but the speed of updates and new versions was always a weakness

Clearly the market continues to mature, and the big fish keep eating the small ones

Sharyn