AMD introduces ATHLONâ„¢ 4 "world's highest-performance mobile PC processor"

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PD
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Joined: Aug 6 1999

Here's the Press Release guys:

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AMD INTRODUCES AMD ATHLONâ„¢ 4, WORLD'S HIGHEST-PERFORMANCE MOBILE PC PROCESSOR FOR NOTEBOOK MARKET

--New mobile AMD Duronâ„¢ processor offers optimized features for value systems--

--Compaq first to offer notebooks based on the new AMD Athlonâ„¢ 4 processor with battery-extending AMD PowerNow!â„¢ technology--

SUNNYVALE, CA--MAY 14, 2001--AMD today announced two new mobile processors primed with industry-leading features, the mobile AMD Athlonâ„¢ 4 targeted for the performance space, and the new mobile AMD Duronâ„¢ processor for value-conscious buyers. Both processors deliver performance that is the highest in the mobile PC industry for their respective market segments.

Compaq Computer Corporation has also announced the availability of a 1GHz AMD Athlon 4 processor in its Compaq Presario 1200 notebook series.

The mobile AMD Athlon 4 processor and the new mobile AMD Duron processor each feature the innovative AMD PowerNow!â„¢ technology, which provides up to 30 percent more battery life without compromising performance.

"AMD is establishing itself in the mobile market with compelling offerings for both performance and value mobile computing," said Dirk Meyer, group vice president, Computation Products Group, AMD. "Our new mobile AMD Athlon 4 and new mobile AMD Duron processors have been designed with features specific to the mobile market, and like all of our processors, are designed to support existing Socket A platform architecture. Socket A is synonymous with stability and reliability, and provides a cost-effective migration to the latest technology for both commercial and consumer users."

"Our AMD PowerNow! technology for notebooks blasts past the competition's battery power management implementation by using a sophisticated technology to save power and increase performance," said Pat Moorhead, vice president of desktop and mobile marketing for AMD's Computation Products Group. "AMD PowerNow! technology not only enables notebooks to run cooler and quieter, but also it offers extended battery life and up to 50 percent more performance than competitive systems running on batteries. And our newest products, the mobile AMD Athlon 4 and new mobile AMD Duron processors, offer smoother, richer and more lifelike images, more precise digital audio and an enriched Web experience, thanks to our new 3DNow!â„¢ Professional technology."

"Higher-performance notebooks can return both a longer useful life and greater productivity to their users, and can deliver real value to users who would otherwise require a desktop," said Martin Reynolds, research fellow at Gartner Dataquest. "Thermal management and battery life are also critical attributes that, to hit the mainstream market, must not be compromised."

Compaq Computer Corporation will offer notebooks powered by the mobile AMD Athlon 4 processor immediately through retail configure-to-order kiosks, the Compaq Web site, and a toll-free number. Compaq plans to offer models featuring the new mobile AMD Duron processor later in the year.

"HP was among the first PC manufacturers to support and incorporate AMD's processors into our computing solutions," said Hilary Glann, worldwide marketing director, HP Mobile Computing Division. "The introduction of AMD's newest mobile processors will offer notebook PC customers a broader range of value and performance options for their anytime, anywhere mobile computing needs."

Home Shopping Network debuted notebook computers featuring the 1GHz mobile AMD Athlon 4 processor in the Compaq Presario series on Saturday, May 12.

"We were excited to offer everyone their first opportunity to purchase the new AMD Athlon 4 processor combined with the battery-saving AMD PowerNow! technology and other exciting mobile computing features," said Jeff Taraschi, executive vice president of Merchandising for HSN.

Pricing
The 1GHz, 950MHz, 900MHz and 850MHz mobile AMD Athlon 4 processors are priced at $425, $350, $270 and $240, respectively, and the 850MHz and 800MHz new mobile AMD Duron processors are priced at $197 and $170, respectively, each in 1,000-unit quantities.

About the Mobile AMD Athlonâ„¢ 4 Processor
The mobile AMD Athlon 4 processor features a new lower power design for notebook computing, 384 KB of on-chip, full-speed cache with hardware data pre-fetch (256KB of on-chip level (L2) cache and 128 Kbytes of on-chip level (L1) cache), a superscalar floating-point unit, support for AMD's 3DNow! Professional instructions for enhanced multimedia capabilities, and AMD PowerNow! technology for extended battery life.

The mobile AMD Athlon 4 processor is compatible with AMD's Socket A infrastructure, and supports the advanced 200MHz AMD Athlon front-side bus, providing the highest bandwidth available for notebook PCs.

Mobile AMD Athlon 4 processors are manufactured using AMD's 0.18-micron copper process technology in Fab 30 in Dresden, Germany.

About the Mobile AMD Duronâ„¢ Processor
The new mobile AMD Duron processor is designed to provide an optimized solution for value-conscious business and home users. Employing an innovative design, the new mobile AMD Duron processor features AMD PowerNow! technology, a sophisticated cache architecture with 192KB of total on-chip cache and data pre-fetch, a high-speed 200MHz front-side bus, and a superscalar floating point unit with support for AMD's 3DNow! Professional technology.

The new mobile AMD Duron processor offers value-conscious buyers access to technology and performance that stands out among other processors in its class. It reflects AMD's 30 years of design and manufacturing expertise and sales of more than 150 million PC processors.

The new mobile AMD Duron processors are manufactured on AMD's 0.18 micron copper process technology in Fab 30, Dresden, Germany.

About AMD PowerNow!â„¢ Technology
AMD PowerNow! technology can significantly extend the battery life of notebook PCs by up to 30 percent while providing performance on demand and enabling a cooler and quieter-running notebook computing experience. AMD PowerNow! technology is a combination of software and hardware support that allows the processor to run at different frequencies and voltages based on user preference or application demand.

A simple Windows® control panel interface allows the user to select between three modes of system operation:

AMD PowerNow! technology provides a unique "automatic" mode that allows the system to determine the appropriate level of power and performance based on application demand, delivering the best of both worlds-extended battery life with no compromise in performance.
In the high-performance mode the CPU always runs at maximum performance.
In battery-saver mode the CPU always runs in its lowest power state, enabling the longest system battery life.
Cautionary Statement
This release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are generally preceded by words such as "plans," "expects," "believes," "anticipates" or "intends." Investors are cautioned that all forward-looking statements in this release involve risks and uncertainty that could cause actual results to differ materially from current expectations. Forward-looking statements in this release include the risk that the current plans of computer manufacturers to offer PCs based on the mobile AMD Athlon 4 and/or new mobile AMD Duron processors will change. We urge investors to review in detail the risks and uncertainties in the Company's filings with the United States Securities Exchange Commission.

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I saw a 1GHz variant of this last week and was as much surprised at its performance, and how cool it ran (when playing back some fairly intensive video) but that it's forecasted price was half of what I thought it would be.

Compaq are offering them direct on their Website for circa £875 for the 900MHz units and £1200 for the 1GHz.

Oh and the unit I saw had dual-head ATI AGP graphics as well!

Cheers,

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Paul

Paul Dutton
DVdoctor R&D

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