ATI Achieves Highest Recognition For Exceptional PC Video Performance Through ICF

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Andrzej
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Joined: Nov 20 2002

MARKHAM, Ontario – ATI Technologies Inc. (TSX: ATY, NASDAQ: ATYT) announced its products have been certified by the Imaging Science Foundation (ISF). ISF is a world renowned display standards, calibration, and certification organization dedicated to improving the quality of electronic imaging. With an approved ISF logo, PC customers who purchase ATI products can be assured of having the best video image quality available on the market.

“ISF certification indicates the highest qualification attainable today for a high-end consumer electronics visual device manufacturer,” said Joel Silver, President and Founder of ISF. “ATI is demonstrating industry leading commitment to image quality for PCs by achieving the highest-bar of performance symbolized by the ISF logo.”

By choosing ATI products that have been certified by the industry-recognized ISF organization, system builders and original equipment manufacturers can provide the highest quality of PC video and graphics components required for Microsoft Windows XP Media Center Edition 2005-based systems. ATI welcomes Microsoft’s action to enlist ISF to provide an industry recognized “gold seal of approval” on components of Media Center Edition 2005.

“ ATI is delivering a class of products that provides the highest video quality for Media Center Edition 2005-based PCs,” said Bill Mannion, Director of Windows XP Consumer Marketing at Microsoft Corp. “Offering exciting digital content with the best-quality video image improves the home digital experience and raises the bar for video performance for the consumer electronics industry.”

“ATI’s RADEON® and THEATER™ product lines deliver the best visual experience that’s now verified by the independent ISF organization,” said Rick Bergman, Senior Vice-President and General Manager, PC Business Unit, ATI Technologies Inc. “An ISF certified product is an exceptional, elite product that’s attained the highest fidelity of a consumer electronics device -- winning ISF certification is an outstanding achievement for ATI. Gaining the ISF logo certification is a testament to the company’s highly dedicated research and development in the PC video field. The logo is also proof of ATI’s ongoing commitment to deliver the best available video quality and visual experience.”

RADEON® X800 series, RADEON® X700 series and THEATER™ 550 PRO have all received recognition for unparalleled video performance through certification by ISF. Additional ATI products are already in the testing process for ISF logo certification. Future ATI products will also undergo ISF certification testing.

Copyright 2005 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

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About ISF
ISF is in the Display Standards industry, and is dedicated to improving the quality of electronic imaging. ISF has four basic roles in this industry and the PC industry, which include consulting with manufacturers regarding product development, dealer training, media communications, and ISF licensing. It is a co-inventor of the recently launched and patented Microsoft Windows Media Center Edition 2004 Monitor Calibration Wizard.

About ATI Technologies
ATI Technologies Inc. is the world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world’s foremost visual processor unit (VPU) provider and is dedicated to delivering leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld device markets. With 2004 revenues of US $2 billion, ATI has more than 2,700 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).