Dark Matter commercial

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Mike Pulcinella
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Joined: Jan 30 2007

This is the first draft of my Dark Matter commercial for MHP. Any opinions would be welcome.

In this commercial I am trying to differentiate Dark Matter from MHP's other new product Dark Rage and emphasize some of the science that goes into creating something like this.

http://www.vimeo.com/1596694

James lundy
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Joined: Dec 14 2006

Nice Mike.

Who does your voice overs? They have just that right tone & warth to their voice.

WIRED - HAVEYOUBEENWIRED.COM & also a blatant cheap promotional link. :D

Mike Pulcinella
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Joined: Jan 30 2007
James lundy wrote:
Nice Mike.

Who does your voice overs? They have just that right tone & warth to their voice.

That's ME! Thanks!

Voice is available for hire!! :D :D

Wicked
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Joined: May 9 2005

Hi Mike,
It too me a while to even connect with the advert but that is because I am not even remotely connected with the world of body building. Therefore my thoughts are not those of your target market - I thought that it would be fun to respond to a product advert I know nothing about and, to be honest would never consider buying.
My main thought was that you repeated the shot of the big bloke drinking the product - he was impressive but the fact that he drank it in exactly the same way twice made me feel he was being paid for the job rather than being filmed during a work out.
Secondly I thought that it would be convincing to people who want to believe it. It doesn't work for me, but like I said, I'm not the target of the advert....
I liked it!!

Mike Pulcinella
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Joined: Jan 30 2007
Wicked wrote:
Hi Mike,
It too me a while to even connect with the advert but that is because I am not even remotely connected with the world of body building. Therefore my thoughts are not those of your target market - I thought that it would be fun to respond to a product advert I know nothing about and, to be honest would never consider buying.
My main thought was that you repeated the shot of the big bloke drinking the product - he was impressive but the fact that he drank it in exactly the same way twice made me feel he was being paid for the job rather than being filmed during a work out.
Secondly I thought that it would be convincing to people who want to believe it. It doesn't work for me, but like I said, I'm not the target of the advert....
I liked it!!

Good point! I may shorten the spot overall to get rid of redundancies like that and quicken the pace a bit.

Thanks!

fnkydesign
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Joined: Nov 26 2007

hi mike, i liked the ad but on a personal level the piece i didnt like was all the graphical stuff in the background, cos it didnt really relate to the content of the VO. Dont know if you could get some gfx done that would relate a bit better.

Do you know anyone who does After Effects over your side of the pond, id be happy to help out if not.

I too also liked the VO, your voice has a great quality for this type of application.

All the best

Craig

PS damn that guys guns are massive!

Mike Pulcinella
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Joined: Jan 30 2007
fnkydesign wrote:
hi mike, i liked the ad but on a personal level the piece i didnt like was all the graphical stuff in the background, cos it didnt really relate to the content of the VO. Dont know if you could get some gfx done that would relate a bit better.

Do you know anyone who does After Effects over your side of the pond, id be happy to help out if not.

I too also liked the VO, your voice has a great quality for this type of application.

All the best

Craig

PS damn that guys guns are massive!

Thanks for your input and nice comments!

I've been wanting to hire you for GFX for a long time but the budget on this piece (or lack thereof!) prohibited it. You can bet that when the time is right you will be getting a call from me. I love your work and your style!

Can you give me an example or two of some of the graphics that you feel didn't relate? I thought I did a passable job on that but I will defer to your expertise.

P.S. The guns better be even MORE massive if he's going to win the Olympia next year!!