HDV editing&more in Pinnacle's Studio 10 editor; with Edition codebase - as predicted

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bcrabtree
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Joined: Mar 7 1999

Oddly, the official release doesn't mention one of the key new selling points:

The fact that, as exclusively predicted here by DVdoctor, Studio 10 has a new codebase and that codebase is the same as used in Pinnacle's prosumer/professional editing package, Edition.

Oh, and yes, I have had that officially confirmed by a number of Pinnacle high-ups. ;) Bob C

--------------------------------------------
Pinnacle Systems Unveils Next Generation of Studio Software

Version 10 product family offers HD, real-time editing to beginners and advanced video enthusiasts

Tewksbury, MA., Sept. 1, 2005 — Avid Technology, Inc. ( NASDAQ: AVID ) today announced the on-schedule release to manufacturing of Pinnacle Studio version 10 – the next-generation of the industry’s most popular home video editing product family.

The release is on track for volume production in September with expected availability at retail outlets in October, in time for the holiday-buying season.

Pinnacle Studio 10 will now be available in two packages: Studio and Studio Plus.

Studio is is designed for entry level storytellers who are looking for a quick and easy way to enhance and share precious memories with family and friends.

Studio Plus is intended for advanced video enthusiasts who require additional power, control, and quality to create more professional looking results.

Both products are loaded with a wide range of new features that further streamline the three-step ‘Capture, Enhance, and Share’ process, which has made Pinnacle Studio the leading consumer video editing software in the world.

“Consumers are embracing video and digital photography not just because of cool technology or neat new devices, but because capturing treasured moments and sharing their stories is an important part of their lives,” said Jeff Hastings, general manager, Pinnacle Systems.

“We’ve taken a quantum leap forward with version 10 to ensure that our customers have access to a wider range of formats – like HDV – to achieve their goals when preserving memories. At the same time, we’ve been careful to maintain the extremely intuitive and friendly user interface that Pinnacle users know and love."

"Plus, with a robust set of new features for creating sophisticated effects and transitions, we’re exposing hobbyists and enthusiasts to the same kinds of tools that professionals use to create Hollywood blockbusters – where Avid products are the preferred choice.”

Studio version 10
Studio version 10 incorporates popular features like built-in DVD authoring with motion menus and custom navigation, as well as Pan and Zoom, enabling users to quickly create engaging video slideshows from digital photos.

With Smart Movie II, customers can develop home movies in minutes, choosing styles and genres and applying them with the click of a button. In addition, customers can create and preview effects in real-time, perform instant transfers to DVD, and easily organize videos, photos, audio and music files for drag and drop editing with Pinnacle Media Manager.

Studio Plus version 10
Version 10 of Studio Plus incorporates all of the features of Studio and adds powerful components for advanced editors who are seeking more creative control and professional results.

Additional features include picture in picture (PIP), Chroma Key effects (green screen) and, most significantly, full HD editing, particularly creating HD slide shows from digital photos.

Users can also take advantage of keyframeable, real-time effects with preview, choosing from hundreds of standard and bonus effects and transitions that are format independent (SD and HD), and then previewing their work in full resolution on a primary or secondary computer monitor.

Studio Plus is also found in Studio MediaSuite, a software suite that includes photo, audio and CD/DVD burning applications to help users further enhance video creations.

In addition to the software packages available, Pinnacle Systems offers four packages that include hardware that are available with either Studio or Studio Plus.

Those products enable users to capture content from both DV and analogue video cameras as well as VCRs. The hardware also enables output back to digital video cameras and some analogue devices allowing real-time previewing on a television from either a PC or a laptop.

[Comparison between the three versions of Studio 10 is here.]

[Specs are here.]

Pricing and availability
Pinnacle Studio version 10 products are expected to be available in October 2005 through the Pinnacle Systems website (www.pinnaclesys.com) and at major retailers such as Dixons Stores Group, Staples, John Lewis and Comet. Studio version 10 is also expected to be available at e-tailers such as Amazon, Dabs and Misco.

Software products begin at the manufacturer’s suggested retail price of £49.99 inc VAT. Combination software and hardware offerings start at a manufacturer’s suggested retail price of £69.99 inc VAT.

All existing Pinnacle Studio customers can upgrade to Pinnacle Studio Plus version 10 for only £39.99 inc VAT.

About Pinnacle Systems, Inc.
Pinnacle Systems, Inc, a wholly owned subsidiary of Avid Technology, Inc., is the industry leader in providing a complete set of home video editing tools for the consumer market.

The company’s product lines, including PCTV, Dazzle, Pinnacle ShowCenter, and its flagship Studio line, cover the needs and requirements of everyone from the entry level to intermediate and advanced video storytellers.

Pinnacle Systems has received nine prestigious Emmy Awards for its technical innovations and carries the commitment to help consumers enhance, preserve and share their memories with ease.

For more information, visit www.pinnaclesys.com.

About Avid Technology, Inc.
Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively.

For more information about the company’s Oscar, Grammy, and Emmy award-winning products and services, please visit: www.avid.com.

Slightly tweaked for easier reading. BC

Oh, and Pinnacle USA's release is here.

bcrabtree
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Joined: Mar 7 1999

For completeness's sake, I really should comment why I found it odd that the release made no mention of the Edition codebase - and this codebase change was confirmed to me last week in an exclusive briefing by Pinnacle.

The reason is that the new codebase should be FAR more stable than the old, and that should be great news for consumers and something Pinnacle should be shouting about (even though, in the briefing, the company had figures that, it said, showed that 85% of customers are "satisfied to greatly satisfied" with Pinnacle Studio).

As I've made clear many times, my view is that Studio is rather wonderful in terms of ease of use and features but, sadly, has been rather unstable/unreliable because of its creaky old code - especially when it came to DVD-related matters.

And, if as should be the case, reviewers find the product actually is more stable than earlier versions, that's also going to be good news for Pinnacle/Avid, too - they should sell many more copies (Studio is already the biggest selling editing package worldwide) and have considerably fewer support issues.

Irrespective, though, development costs (and time to market) are likely to be much reduced by having a codebase shared between the Studio and Edition Families.

Bob C

Senu
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Joined: Feb 2 2005

Good news. I hope the dissapointments in reliability of the last 3 Studio releases will be softened by anticipated stability from v10 ( ouch: just as I now have 9+ working for me) Any news on a service pack to le6.1?

svh

Alan Roberts
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I can understand why they wouldn't shout about it. If a new version of a product has new features, is faster, slicker, sexier, then that's what you shout about. If greater stability is there as well, that's fine. But can you imagine how the adverts would go if they trunmpeted that? "It's more stable, it doesn't crash (as often)." The implication's clear, that would demand they admit publicly that previous versions crashed, and that's something no seller would want to do.

Get my test cards document, and cards for 625, 525, 720 and 1080. Thanks to Gavin Gration for hosting them.
Camera settings documents are held by Daniel Browning and at the EBU
My book, 'Circles of Confusion' is available here.
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Morley Pecker
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Joined: Mar 2 2004
Pinnacle's Studio 10

Good to meet up with you again Bob (via Pinnacle's Discussion Forums - Studio 10), but I am responding on DV Doctor.

Your offering quotes a price for upgrading to 10 PLUS from any previous Studio version. Do you know if this price is equally valid when upgrading from the basic Studio 9 (NOT plus)?

I shall however probably wait a while to read if there are any snags in the upgrading, as my Studio 9.4.3 is working reasonably well - despite the unbelievably slow moving around and rendering etc.

harlequin
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Joined: Aug 16 2000

Note for owners of previous versions of Studio.

Upgrade version will not be available till November (usa), best part of a month after Full version.

and most interesting info in publicity material

*Capture, import and export of MPEG-2 files and DVD Titles and burning of S-VCD and DVDs require free product activation via Internet at the first use.

** Output of DivX & MPEG-4 files possible if codec installed on your PC. The import/editing of DVD titles with Dolby Digital (AC3) audio, files with AC3 audio, DivX files, MPEG-4 files and output in Dolby Digital Audio format require Advance Codec Pack, which can be activated inside Studio at additional cost.

Gary MacKenzie

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bcrabtree
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Joined: Mar 7 1999
Alan Roberts wrote:
I can understand why they wouldn't shout about it. If a new version of a product has new features, is faster, slicker, sexier, then that's what you shout about. If greater stability is there as well, that's fine. But can you imagine how the adverts would go if they trunmpeted that? "It's more stable, it doesn't crash (as often)." The implication's clear, that would demand they admit publicly that previous versions crashed, and that's something no seller would want to do.

I think that both Microsoft and Apple have actually highlighted the stability thing when describing in press releases and other marketing materials the feature-set of new OSs vs old (Windows XP, after 98 and ME) and Mac OS X (after OS 9).

Now, if it's good enough for Microsoft and Apple, I reckon it should be good enough for Pinnacle especially now that it's a new company that's a sub-division of Avid. And, of course, such things can be stated in ways that accentuate the positive.

;)

Bob

Alan Roberts
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Yes, Bob, I understand, but it's like the washing powder adverts ("whiter, brighter...") that makes claims for the new version which, if read correctly, condemn the old version ("greyer, dimmer...") without actually saying so. It doesn't make good advterising copy, so the don't do it. The only products you denigrate in an advert are those of your competitors.

Get my test cards document, and cards for 625, 525, 720 and 1080. Thanks to Gavin Gration for hosting them.
Camera settings documents are held by Daniel Browning and at the EBU
My book, 'Circles of Confusion' is available here.
Also EBU Tech.3335 tells how to test cameras, and R.118 tells how to use the results.