New Pavelware Film Production Logo

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Pavelware
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Joined: Jan 9 2008

Just wanted to catch your opinions of the new beta design for Pavelware Film Production's logo.

It's part of a larger site redesign, so that's what the funny looking cinema frame is.

http://www.randalstownskyblues.com/random/introtest/index.htm

Any thoughts good or bad are appreciated. For the technical blokes out there (I saw you wondering in at the back) it's a cut down version and the full version is as follows.

(235 frames at 25fps) 9.4 seconds in length

1920x817 pixels in size at the 2.35:1 ratio.

As for justification of the logo, really it boils down to two things, something not 'clean'; and something that got across the point of 'creation/film making' at this level.

It does look rather tasty on a 32" Samsung so hopefully it'll look just as tasty on a cinema screen (should it ever find its way up there.)

Regards,
Matthew Alexander Patton (Cinematographer / Director / Photographer / Writer)
www.pavelware.com / [email=matt@pavelware.com]matt@pavelware.com[/email]

Rob James
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Joined: Jun 26 2001

Hi Matthew, OK my two pence worth is that it might look fine on a big(ger) screen but the very quick stuff at the start isn't good on a PC. The flashing looks more like a problem than an intentional effect. If it occupied more of the logo area it might work better. Also on my screen size and resolution the early logos are all but unreadable. On the other hand the WOB lettering at the end is just fine as is the slow fade in.

Rob The picture is only there to keep the sound in sync

branny
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Joined: Nov 6 2001

No insult intended, but it has the look of a template based flash intro for a website.

Do not follow, I may not lead. Do not lead . . . I may not follow.

Pavelware
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Joined: Jan 9 2008

I've updated it with my latest tweaks.

The sound and addition of 'fluff' are the two main changes.

Other than that a layer of 'television scanning' will be added over the top to dirty it up, but I haven't perfected it to my liking just yet.

Anymore opinions, please feel free to speak out...all comments are welcomed.

Regards,
Matthew Alexander Patton (Cinematographer / Director / Photographer / Writer)
www.pavelware.com / [email=matt@pavelware.com]matt@pavelware.com[/email]

Mike Pulcinella
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Joined: Jan 30 2007

I thought it was cool and nicely done.

However, my philosophy about these things is...keep it short!

To be perfectly honest, as a guest to many websites I don't like having to sit through any intro at all. I like to get right to it. No intros, no transitions, nothing to slow me down.

But that's just me.

Rob James
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Joined: Jun 26 2001

I agree with Mike. Ultimately, it feels like a conceit to make people sit through something before giving them access to what they are or might be looking for. I really hate home pages that insist I watch something before letting me at the main menu. Even the ones with a "skip intro" option drive me nuts! Maybe I'm just too impatient.

Rob The picture is only there to keep the sound in sync

Pavelware
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Joined: Jan 9 2008

Sorry, maybe I didn't make it too clear in the original post. It's not an intro for my website, it's my new design for my logo animation to put in front of my work.

I personally have no love for intros on websites myself and regularly deviate clients away from that when they come to me looking for a design.

Regards,
Matthew Alexander Patton (Cinematographer / Director / Photographer / Writer)
www.pavelware.com / [email=matt@pavelware.com]matt@pavelware.com[/email]

Rob James
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Joined: Jun 26 2001

Sorry Matthew, in which case, we misunderstood. As an opener I stand by my original comments, i.e. good on a big screen, less so on PC.

Rob The picture is only there to keep the sound in sync

Pavelware
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Joined: Jan 9 2008
Rob James wrote:
Sorry Matthew, in which case, we misunderstood. As an opener I stand by my original comments, i.e. good on a big screen, less so on PC.

Don't worry about it at all,...it's my own fault for not wording it a little clearer.

Regards,
Matthew Alexander Patton (Cinematographer / Director / Photographer / Writer)
www.pavelware.com / [email=matt@pavelware.com]matt@pavelware.com[/email]

Mike Pulcinella
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Joined: Jan 30 2007

And I still stand by my original comment.

I still don't want to have to sit through your logo before I get to see the clip. Get right to it and put the logo at the end if you must. If I'm watching the clip on your website I already know who you are.

If I'm watching it somewhere else and the clip is good I will stick around to see who did it. If I don't make it to the end...well, then either something's wrong with the clip or it wasn't meant for me anyway.

I could be way off base on this and I'm sorry if it sounds harsh but I am coming to the realization that on the web you have only seconds to make your impact before someone decides to click away. There is too much competing for viewers' attention.

Mike Pulcinella
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Joined: Jan 30 2007

Just watched the logo again to refresh my memory.

If that was at the beginning of every sample clip on your website I would QUICKLY become annoyed and stop watching clips. But then again, that's just me. I have a very low tolerance for such things.

I must reiterate...I really LIKE the logo! I think it's cool and well done. But I don't want to have to watch it more than once. Does that make sense at all?

Pavelware
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Joined: Jan 9 2008

Comments taken on board Mike and Rob, as I said though it's a company logo and they go at the start of films not at the end, so my plan was always going to be to show the logo before my films start.

On the website the logo would only preceed the showreel (where it currently is in that frame) but on DVD for instance the logo would preceed all of my work.

Regards,
Matthew Alexander Patton (Cinematographer / Director / Photographer / Writer)
www.pavelware.com / [email=matt@pavelware.com]matt@pavelware.com[/email]

Mike Pulcinella
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Joined: Jan 30 2007
Pavelware wrote:
Comments taken on board Mike and Rob, as I said though it's a company logo and they go at the start of films not at the end, so my plan was always going to be to show the logo before my films start.

On the website the logo would only preceed the showreel (where it currently is in that frame) but on DVD for instance the logo would preceed all of my work.

Oh! It's fine then. I was picturing having many various video clips, as I do on my site or on Youtube, each with this logo preceding them. That would be too much.

Pavelware
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Joined: Jan 9 2008

No worries, thanks for taking the time to offer your thoughts on the matter.

Have you any other feedback on the content of the logo itself?

Regards,
Matthew Alexander Patton (Cinematographer / Director / Photographer / Writer)
www.pavelware.com / [email=matt@pavelware.com]matt@pavelware.com[/email]

Mike Pulcinella
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Joined: Jan 30 2007
Pavelware wrote:
No worries, thanks for taking the time to offer your thoughts on the matter.

Have you any other feedback on the content of the logo itself?

I like it. I always liked it! I thought it was professional and well done.

Rob James
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Joined: Jun 26 2001

I agree, apart from my reservations about use on small screens. On a twenty foot sheet it will look fine.

Rob The picture is only there to keep the sound in sync

Pavelware
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Joined: Jan 9 2008

I'll maybe see what could be done to enhance its look on a smaller scale.

Rob, do you think it's a detail problem? Not enough going on that can be seen at that resolution?

Going from 1960 down to about 500 is going to adversely effect the level of visible detail no matter what I do possibly...

Regards,
Matthew Alexander Patton (Cinematographer / Director / Photographer / Writer)
www.pavelware.com / [email=matt@pavelware.com]matt@pavelware.com[/email]

Rob James
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Joined: Jun 26 2001

Matthew, I've just had another look.
I think it WAS more of a size problem. BUT you've been playing with it and, with the exception of the small "Pavelware Film Production" logo, it all works fine now. I would just take the size of that up maybe 50% and leave the rest alone. It really is looking good now.

Rob The picture is only there to keep the sound in sync

Pavelware
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Joined: Jan 9 2008

I'm not sure about how to solve that actually, as again on a large screen (remembering that's in a 2.35:1 ratio) the logo is pretty large.

I'll up the scale of the logo itself just for this smaller version.

Regards,
Matthew Alexander Patton (Cinematographer / Director / Photographer / Writer)
www.pavelware.com / [email=matt@pavelware.com]matt@pavelware.com[/email]