Opinions Wanted On Poster Designs

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Pavelware
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Joined: Jan 9 2008

Hi guys, just a little mining going on here.

Wouldn't mind some opinions on the following poster designs for my new feature film if anyone has the time.

For those that aren't into graphic design I'm after opinions on everything from spacing, titling, colour use, attraction, area use, font,...everything. Just thought I might as well use on here for more than just hunting down equipment and checking out what everyone else is up to :D.

Regards,
Matthew Alexander Patton (Cinematographer / Director / Photographer / Writer)
www.pavelware.com / [email=matt@pavelware.com]matt@pavelware.com[/email]

JerryLE
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Joined: Oct 1 2005

War War 2 "Blitz" film set in London? That is about the only thing that comes to mind when looking at the function of the poster. Without knowing what the film is about, IMO, one can't really comment about anything else as it all depends on what information the poster has to impart.

Chrome
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Joined: May 26 1999

Hi Pavelware

A great design... Overall I really do like it.

Out of the two I generall prefer the second 'landscape' one from a simple asthetic.

In the portrait one I like the titling and the numerical 'counting' thing you have going on and think it looks better in this format than the landscape one. 'TH' at the beginning of 'THE TWENTIETH HOUR' loosk a bit too dark and blends a little into the background for my liking; I would prefer it if T&H had a little bit more emphasis; like the 'UR' of 'HOUR' (I hope that makes sense).

But I really don't like the orange in the clouds of the portrait layout... I feel it's too subtle it's either not enough emphasis (and therefore should be stronger and heavier), or too much and I would prefer it to be even more subtle so there is even more of a 'noir' feel to it (in either case I would have made them a midnight blue); I can't make up my mind, it just does not look right. I realise the reddish hue lends itself to an 'impending apocalypse' feel, but i think it's just not right.

Hope the above helps a little. Good luck with the film :)

Pavelware
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Joined: Jan 9 2008
JerryLE wrote:
War War 2 "Blitz" film set in London? That is about the only thing that comes to mind when looking at the function of the poster. Without knowing what the film is about, IMO, one can't really comment about anything else as it all depends on what information the poster has to impart.

That's what I'm always after in a poster, I want it to evoke something without you even knowing anything about the film itself. It's the art of graphic design, everything right down to the placement of the words is something which can deliver an emotional impact.

Regards,
Matthew Alexander Patton (Cinematographer / Director / Photographer / Writer)
www.pavelware.com / [email=matt@pavelware.com]matt@pavelware.com[/email]

JerryLE
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Joined: Oct 1 2005
Pavelware wrote:
That's what I'm always after in a poster, I want it to evoke something without you even knowing anything about the film itself. It's the art of graphic design, everything right down to the placement of the words is something which can deliver an emotional impact.

What, even if the information is wrong?! You could have some very unhappy film-goers...

What I'm saying is, the poster tells me nothing about the film, I'm left guessing. :confused:

Pavelware
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Joined: Jan 9 2008
JerryLE wrote:
What, even if the information is wrong?! You could have some very unhappy film-goers...

What I'm saying is, the poster tells me nothing about the film, I'm left guessing. :confused:

No obviously the material has to relate to the subject matter of the film. We couldn't make a poster for a romantic comedy with Rambo front and center holding a nice big .50 calibre machine gun.

Regards,
Matthew Alexander Patton (Cinematographer / Director / Photographer / Writer)
www.pavelware.com / [email=matt@pavelware.com]matt@pavelware.com[/email]

Pavelware
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Joined: Jan 9 2008
JerryLE wrote:
What I'm saying is, the poster tells me nothing about the film, I'm left guessing. :confused:

Nothing at all?

The title, the tagline, the background picture, the tone of the picture, the use of a countdown suffix.

I'd find it very strange if the poster told you nothing at all.

Regards,
Matthew Alexander Patton (Cinematographer / Director / Photographer / Writer)
www.pavelware.com / [email=matt@pavelware.com]matt@pavelware.com[/email]

JerryLE
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Joined: Oct 1 2005
Pavelware wrote:
Nothing at all?

The title, the tagline, the background picture, the tone of the picture, the use of a countdown suffix.

I'd find it very strange if the poster told you nothing at all.

It shouts "1940s London" at me but I have no idea if that is correct, thus I doubt I would go and watch the film, assuming the period is correct, this film could could be anything from a romantic David Lean type film with a tragic twist to a Hitchcock Thriller! The point is, surely you are meant to leave the viewer guessing as to the plots content, not what the basic plot might be?

Bob Aldis
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Joined: Mar 7 2001

With the millenium wheel and the sharp lines I get the feeling of a modern if not future London. The lack of humans and the dark theme and the word tragedy tend to lean me towards a bleak time ahead and it would catch my interest.

I would hold judgement on Chromes comments without seeing it bigger and clearer, but would agree on the "The"

BobA

Bob Aldis

JerryLE
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Joined: Oct 1 2005
Bob Aldis wrote:
With the millenium wheel and the sharp lines I get the feeling of a modern if not future London.

Oh right, you means that dark area on the top left, I just took that as shaddow... Now it's telling me nothing about the film at all. :confused:

Pavelware
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Joined: Jan 9 2008
Bob Aldis wrote:
With the millenium wheel and the sharp lines I get the feeling of a modern if not future London. The lack of humans and the dark theme and the word tragedy tend to lean me towards a bleak time ahead and it would catch my interest.

I would hold judgement on Chromes comments without seeing it bigger and clearer, but would agree on the "The"

BobA

Ah yes, apologies for only posting up a small bitmap image...it is the internet after all. The main poster is of course a 26' by 38' wall poster, whilst the landscape a similar size.

The picture and tagline catches your interest then?

I've already adjusted the 'T H E' to be a mirror of the last three letters in 'H O U R'.

JerryLE wrote:
Oh right, you means that dark area on the top left, I just took that as shaddow... Now it's telling me nothing about the film at all. :confused:

Everything says something, honestly. There are an incredible number of little nuances within the poster that you might not actually get unless you looked hard enough or knew what you were looking for, but...I am interested in what you do see.

So that particular picture of London evokes no thoughts or emotions with you at all? Ditto for the title, the tagline etc...

I am going to withold information about the film itself as I think it would be cheating to plant information in your heads without you getting it from the poster itself. So apologies if anyone at this stage is looking for a synopsis or anything. I'll get to that after a thorough analysis of the poster.

Thank you to everyone so far for your input.

Regards,
Matthew Alexander Patton (Cinematographer / Director / Photographer / Writer)
www.pavelware.com / [email=matt@pavelware.com]matt@pavelware.com[/email]

stuart621
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Joined: Oct 24 2001

Obviously, different people interpret things in different ways but to me, the poster suggests a film about some kind of disaster resulting in a post-apocolyptic kind of scenario (a la 28 Days Later).

The millennium wheel isn't all that obvious in the portrait version and I agree with Chrome about the orange.

Presumably, the poster would be used as part of a promo campaign which would give more information about the film. Having said that, the poster alone would pique my interest enough to want to find out more (which is presumably the intention).

Pavelware
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Joined: Jan 9 2008
stuart621 wrote:
Obviously, different people interpret things in different ways but to me, the poster suggests a film about some kind of disaster resulting in a post-apocolyptic kind of scenario (a la 28 Days Later).

The millennium wheel isn't all that obvious in the portrait version and I agree with Chrome about the orange.

Presumably, the poster would be used as part of a promo campaign which would give more information about the film. Having said that, the poster alone would pique my interest enough to want to find out more (which is presumably the intention).

Certainly as a designer I always like to get the maximum interest from one object, that way when you market them as a collection; Teaser Poster through to Release Poster it builds up the interest as you move closer to seeing the product...in this case, a film.

This particular poster is a design for the release poster which will be presented as part of a ten page press pack about the film to local and regional media outlets.

I'm glad the poster would make you interested in this movie.

Regards,
Matthew Alexander Patton (Cinematographer / Director / Photographer / Writer)
www.pavelware.com / [email=matt@pavelware.com]matt@pavelware.com[/email]

JerryLE
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Joined: Oct 1 2005
Pavelware wrote:
So that particular picture of London evokes no thoughts or emotions with you at all? Ditto for the title, the tagline etc...

Now I realise that the 'Shadow' on the left is actually the millennium wheel, and having looked at a very pixelated enlargement, is this about the said wheel collapsing or something similar - it look to be at a funny angle but that might just be artistic effect. Can you not upload a larger version and give us a link (not embedded into this forum) to it someplace - to much is getting lost in the size reduction I suspect.

kaandaro
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Joined: Jan 26 2008

Hi there

I think it tells people its an action film DAYLIGHT, TGHE DAY AFTER TOMORROW, that sort of thing, and as for not going to see it at the cinema due the lack of info on the poster, i should imagine there would be info released prior to the film being released so people could get a taster??

I would go see it, it looks very dark??

xx

Rob James
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Joined: Jun 26 2001

My first reaction was, "this is a 28 Days Later rip-off" Now that may be what you are trying to achieve in which case, very successful. It's very stylish but feels derivative in exactly the sense I've just mentioned.

First impressions are extremely important with posters because they are often fleetingly glimpsed in passing. They need to tell you a lot in a one-shot, gestalt way. Now, I'm hoping this isn't just another zombie/apocalypse movie but, assuming it is, what the posters are not giving me is the (hopefully) unique angle, the USP if you will.

Rob The picture is only there to keep the sound in sync

ejder
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Joined: Oct 9 2004

I prefer the landscape poster. The graphics and design work better in that format in my opinion. I like the grey scale without the orange it seems more dramatic.
I do not feel that the poster needs to tell you much about the film, have a look at most film posters and they tell you very little but they are part of a larger marketing scheme and most films rely on trailers to tell you about the film itself. The only part of the poster I am not sure about is the picture frame effect, somehow the 3D effect seems to be at odds with the dramatic 2D image. Overal I like it. Nice design I think it demonstrates a sombre, 'something dark is going to happen' Impression rather than a description of the film and nice to see no blood splashes or glowing red eyes.

Pavelware
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Joined: Jan 9 2008

After the last two comments, I suppose I better curb the trend that opinions of what the film are about is heading in.

...it's not a horror film and it doesn't involve zombies, creatures or mutants.

...it does take some influences from 28 Days Later in its presentation of the story; that is undeniable.

Still, definitely a lot of the comments have been very useful.

Regards,
Matthew Alexander Patton (Cinematographer / Director / Photographer / Writer)
www.pavelware.com / [email=matt@pavelware.com]matt@pavelware.com[/email]

Rookie
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Joined: Sep 27 1999

Like the look Pavelware.

Teasing the audience is OK if the tease is actually strong enough to make people care. Unfortunately this is getting harder and harder as we're constantly bombarded with multi-billion-pound-campaigns from the big Hollywood-studios.

treborsnave
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Joined: Sep 4 2007

It works for me.
the slight colour in the sky makes me feel like it's dawn, the counting is building down and at a diagonal, telling me that something ain't quite right. I'm intrigued. I must be in the middle of your demographic ;-)

Pavelware
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Joined: Jan 9 2008
treborsnave wrote:
It works for me.
the slight colour in the sky makes me feel like it's dawn, the counting is building down and at a diagonal, telling me that something ain't quite right. I'm intrigued. I must be in the middle of your demographic ;-)

Good to hear that the design is attracting the attention it was er...designed to.

Thanks for all the comments so far.

Regards,
Matthew Alexander Patton (Cinematographer / Director / Photographer / Writer)
www.pavelware.com / [email=matt@pavelware.com]matt@pavelware.com[/email]