Premiere Pro and the Adobe Production Studio will be released for Mac .

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PaulD
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Joined: Aug 31 2002

Hi
adobe.com/aboutadobe/pressroom/pressreleases/200701/010407ProductionStudio.html

"Jan. 4, 2007 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that the next version of Adobe® Production Studio, the integrated video and audio post-production tool set that is part of the Creative Suite family, will be available for both the Macintosh and Windows® platforms.

Film, video and web professionals currently using Adobe After Effects®, Adobe Photoshop® and Adobe Illustrator® on the Mac will soon be able to harness the power of completely new Macintosh releases of Adobe Premiere® Pro, Adobe Encore® DVD and Adobe Soundbooth™ -- all key components of an upcoming milestone revision to Adobe Production Studio.

The software will have its first public demonstration during the Macworld 2007 Conference and Exhibition at The Moscone Center in San Francisco, January 9 - 12 (Booth 901). The next release of Adobe Production Studio is expected to ship in mid-2007."

From the Macworld.co.uk site:
"The first UK public demonstration takes place at the Video Forum, 6-8 February at Earls Court, London."

Competition for Apple's Final Cut Studio must be good, and should stimulate development for both FCS and APS :)

nash
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Joined: Nov 20 2003

and so we go full circle.

Neil Ashcroft
Fastroc is Media in Motion
http://www.fastroc.co.uk
[EMAIL=info@fastroc.co.uk]info@fastroc.co.uk[/EMAIL]

Mad_mardy
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Joined: Oct 19 2000

yes indeed

System 1: AMD X6 2.8, M4A79 Deluxe, 4GB DDR2, ATI HD4870 1GB DDR 3, 2TB total drive space, Matrox RTX 2, Premiere Pro CS4

System 2: AMD X2 5600, M2NPV-VM, 2GB DDR2, Geforce 8600GT 256 DDR 3, 450GB Total drive space, RTX100 with Premiere Pro 2

Camera's: JVC HD200, JVC HD101, 2X Sony HC62

bcrabtree
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Joined: Mar 7 1999

Thought this merited a news story that put the whole thing in context, so here's what I said in that article over on HEXUS.lifestyle.

Quote:
[INDENT]Apple's switch to Intel CPUs has had a lot of benefits, including significantly increased sales, but the move also has downsides, as the company will have realised yesterday after Adobe announced that its pro video editor Premiere will return to the Mac platform in summer after a four-year absence, accompanied by two new-to-Mac apps, Soundbooth and Encore DVD.

The initial pull-out happened back in July 2003 when Adobe unveiled V7 of Premiere, letting it be known that this would be the first Windows-only version and, in effect, conceding defeat to Apple's Mac editor Final Cut Pro, V4 of which had been launched a couple of months before.

Premiere's comeback is promised for mid-year but all three new Mac apps will get a first public showing well before then - in San Franciso at next week's Macworld Expo. A UK debut is also promised for the VideoForum exhibition being held 6-8 February in Earls Court.

The company's 2003 turn-around wasn't a wholesale pull-out. Adobe had - and still has - Mac versions of virtually all of its other apps, including the video special-effects program After Effects and image-manipulation products, such as Photoshop and Illustrator.

Since 2003, Adobe has acquired a number of companies, notably Syntrillium and Macromedia, and now pushes the sale of suites of programs, rather than individual apps - something that Apple itself also likes to do.

And so it will be with the new Mac software bundle, which will include a lot more than just Premiere and make a whole lot of new Mac-based suite sales possible.

Those two new-to-Mac programs are important. One, the audio editor Soundbooth will compete against Apple's Soundtrack Pro. Soundbooth will be a Mac'd version of Audition, the Adobe-branded app that grew out of Syntrillium's Windows' program Cool Edit and which is also now set to carry the Soundbooth name under Windows.

The other, the DVD authoring app Encore DVD, will go head-to-head with Apple's own DVD Studio Pro. Encore has also never been offered for Mac before, the Windows version having arrived only after Adobe pulled Premiere from the Mac.

All three new Intel-Mac apps will be bundled up as the Production Studio - a package that will also include existing Mac versions of After Effects, Photoshop and Illustrator - with all programs said to work interactively courtesy of Adobe Dynamic Link.

Unfortunately, for Apple, there's even more to it.

Since Adobe bought Macromedia, it has enjoyed significant sales of the products that grew out of the acquisition.

Among these are Flash Media Server, for streaming interactive media applications, Flash Video for video playback across the Internet, and Dreamweaver and Fireworks - products that are already available on the Mac platform alone and in a range of bundles that will only get wider with this summer's arrival of Production Studio.[/INDENT]

Updated 5-1-07; 17:52 - to correct the spelling of Syntrillium (thanks to foxvideo for the pm!!)

rjpobrien
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Joined: Jul 30 2005

An interesting read and some good points made but I think there is also a plus side for Apple that may not have been considered. Apple users are typically more loyal to the brand than PC users and are also loyal to Final Cut Pro. The likelyhood of them therefore switching to Premiere I think is less likely than made out as it means learning a new program when there is nothing really wrong with the old one. The plus side for Apple is Premiere users who now have even mroe reason to switch to Mac. Their favourite editor now works on Mac, as does Windows if they need it and Office. They also have less headaches with hardware problems and viruses etc. that are less common with Macs. In short the list of reasons for not switching is getting shorter each year and this can only be good news for Apple.

Sure, the threat from Adobe is there and Apple will be under more pressure to constantly develop Final Cut etc but that for us at least is a good thing and in the mean time they stand a good chance of getting more switchers.

Richard

bcrabtree
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Joined: Mar 7 1999

Richard,

All points well made!

And, of course, now that Intel Macs can run both OSs natively, a Mac is a better bet all round than a WIndows-only PC - if you can afford it.

tilski
tilski's picture
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Joined: Sep 5 2000
Good Good Bad

Very interesting.

But like the previous poster said I don't think people will be rushing to convert from FCP.

I do however feel that there will be a separate market for Premiere on Mac. For years we've wanted to purchase Macs at the college. Maybe now we will be able to. It makes perfect sense keeping it in the Adobe family.

My other concern is with the long term plan. Will Adobe drop the Mac version if there isn't a huge take up?

We wait with baited breath!!!!

Til

What's to become of us.... What is to become of us?

Mad_mardy
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Joined: Oct 19 2000

to be honest FCP and Premiere Pro have a very similar interface infact out of all the NLE out there these two are probably the most similar inoperation.
Having never used a mac in my life it took me ten mins to start editing on FCP after using premiere for years. it would not take people too long to transfer from FCP to premiere BUT
more worringly perhaps is that Premiere Users that move platforms from PC to MAC and use Premiere could well be tempted away by FCP and with a very small learning curve they might be converted

System 1: AMD X6 2.8, M4A79 Deluxe, 4GB DDR2, ATI HD4870 1GB DDR 3, 2TB total drive space, Matrox RTX 2, Premiere Pro CS4

System 2: AMD X2 5600, M2NPV-VM, 2GB DDR2, Geforce 8600GT 256 DDR 3, 450GB Total drive space, RTX100 with Premiere Pro 2

Camera's: JVC HD200, JVC HD101, 2X Sony HC62

nash
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Joined: Nov 20 2003

I have been considering a MAC for some time and this may well tip the balance as I have been using Prem on the Laptop for a few months now and I would now be tempted to convert to PRO Studio for the right reasons. I am now actually looking forward to going to Video Forum Expo.

.........Neil

Neil Ashcroft
Fastroc is Media in Motion
http://www.fastroc.co.uk
[EMAIL=info@fastroc.co.uk]info@fastroc.co.uk[/EMAIL]

kseth
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Joined: Jul 16 2001
Just to confirm

The new Mac versions will be previewed at VideoForum - (first time in Europe I think!)

Kieron

videoforum.co.uk