This particular video has a special purpose. It will be shown on an endless loop on a small TV at the gym where my brother works. It is meant to alert the members of the gym to the services he offers.
Because it will be playing in the noisy weight room we decided that the soundtrack should only include our voices. Loud music is piped into the gym at all times, and we felt that any additional music on the video would add to the cacophany and weaken our message. Music, the crutch that I often rely on to help me shape a piece, was taken away from me this time!
The video is also designed so that it doesn’t have to be watched from start to finish. You may notice that the information we present is somewhat repetitive. That’s because we wanted the casual passer-by, whose attention is momentarily caught by the TV, to get all the info s/he needs within a minute or so and hopefully be enticed to inqure about Dave’s services.
The video is just under 5 minutes long. I suggest you allow it to fully load and then pick a random spot to begin viewing, just as if you had stumbled upon it in the gym as our target audience will. You can even have someone grunt and yell and put on some loud music in the background to fully simulate the effect!
Does it work? How could it be better?
http://www.youtube.com/watch?v=8G5YyvTRigM
Thanks,
Mike
Now I liked that.
But felt that the camera spent too long on close up of your brother (?) talking to no one. and that the camera should have drawn back a bit to show that there was another person there.
Don't like hand held shakey shots and never will but there weren't too many of those.
And only one ugly woman surpassed by an even uglier man, but it takes all sorts and beauty is,after all, in the eye of the beholder.
Cheers.
I now seem to spend a lot of time arguing with inanimate objects
Hi Mike,
Given the delivery circumstances you describe I would think about two things: The attention span of the audience and attracting their attention in the first place.
So, I would make it even more, 'bite size', and I'd use strobe edits every thirty seconds or so to attract attention. (not at regular intervals or it becomes easy to ignore)
I have no interest in or knowledge of the subject material so, if this is way off beam, apologies, but with a constant loud music background and activity going on all the time, I think you need some edge.
Hey Mike,
I watched some more and I would also concentrate on the 'before and afters' and Dave's obvious passion for what he does. Less detail. This is an emotional decision, the practical detail should surely follow when you have them on the hook.
That said, nicely crafted, but more for an audience that is already committed to watching. If this is meant to grab in a noisy, busy location then you need to follow the pace of that location.
Rob,
I think you have very good points there and I will digest and consider them. I may do a bit of re-editing based on your suggestions.
Thanks
Hi Mike,
I look forward to seeing what you do with it and I hope you will be equally honest with me when I next post something.
Hi Mike,I look forward to seeing what you do with it and I hope you will be equally honest with me when I next post something.
Always, Rob! I love analyzing this stuff!
Hi Mike,
Just got back from a break!
I really enjoyed this, and thought it was excellent on all aspects. I think it would be too picky to criticise any hand held shots, and I certainly did not think they were too shaky!
I also thought it put the message across well, and your voice over and intercutting with scenes is very good.
I remember having something like this done for a business I owned a while back which was to be shown in our local leasure centre. It was 30sec in length and it was rotated with other advertising from other companies.
The thing is when I went to check to see all was in order, they had turned the sound off!
So only the visuals were to be seen. They were fed up of hearing the sound over and over again.
I wonder whether it will have the same impact, if eventually the vocals were completely muted?
I will watch it again with no sound and see.
I also did not think it was too close on your brother!
Cheers
Flame:)
Hi Mike,Just got back from a break!
I really enjoyed this, and thought it was excellent on all aspects. I think it would be too picky to criticise any hand held shots, and I certainly did not think they were too shaky!
I also thought it put the message across well, and your voice over and intercutting with scenes is very good.
I remember having something like this done for a business I owned a while back which was to be shown in our local leasure centre. It was 30sec in length and it was rotated with other advertising from other companies.
The thing is when I went to check to see all was in order, they had turned the sound off!
So only the visuals were to be seen. They were fed up of hearing the sound over and over again.
I wonder whether it will have the same impact, if eventually the vocals were completely muted?
I will watch it again with no sound and see.
I also did not think it was too close on your brother!
Cheers
Flame:)
Thanks Flame. You make a good point and I've thought about the "annoyance factor". Luckily, the TV will be positioned away from the front desk. It will be just outside Dave's office and he's probably going to be the one that turns down the volume!!
Hope you had a great break. Now it's back to work for all of us!