Video content for web based TV

3 replies [Last post]
oddball
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Joined: Jan 17 2004

Hi There,

Just seen this article.

http://www.nma.co.uk/Articles/40156/Boots+trials+video+content+ahead+of+online+TV+channel.html

Some of the relationships that we are forming with clients could have cross over potential. I've got no idea as to what we should potentially charge apart from a daily rate etc. Although I think it represents a great opportunity.

What do you think about this?

Oddball. x

MAGLINK
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Joined: Mar 8 2007

Its the future of TV as we know it:D

And a great way for companies to show their wares on-line.

oddball
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Joined: Jan 17 2004
Your bang on!

Thats what I thought.

In terms of the industry as a whole I think that watching TV online is far more widespread than ever before. But am I right in assuming that your probably not knocking on the door of a TV budget?

However on the other side, interestingly enough, in most advertising pitches from the people that I know seem to have webvideo campaigns incorporated in them with a pretty sizable budget set aside for web tv-esc imagery. I suppose thats because its locked into a branding concept hence why.

But you are right, its definately out there! And I think the landscape we all duck and dive within is changing to present more opportunity.

oddball x

MAGLINK
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Joined: Mar 8 2007

Yes web based TV does not have broadcast budgets, but from recent developments in ITV and other broadcasters they dont seem to have much budget for new programming anyway these days.

The big advantage with IPTV and web is that you dont have to do things to the same way. But applying broadcast shooting and production values whilst using lower cost technology means that more money goes into content than high production costs.

At the end of the day its all about if you want to see new and refreshing ideas shot on lower costs formats such as HDV, or wall to wall repeats or reality programmes shot on digibeta or full HD.

In the case of a lot of broadcasters it would surely make more sense making original programming that people want to watch than having lots of channels full of repeats and reality pap.

There are also great opportunities for corporate companies to show their wares in the form of infomercials or short programmes that educate inform and entertain.