30 Sec. Spots

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LIHP
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Joined: Nov 13 2007

I have an opportunity to step into the broadcast world. I am shooting three 30 sec commercials (AZ local). I've got some areas of concern:
- Should they be exactly 30 sec. long?
- what about bars and tone?
- Color correction?

MAGLINK
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Joined: Mar 8 2007
LIHP wrote:
I have an opportunity to step into the broadcast world. I am shooting three 30 sec commercials (AZ local). I've got some areas of concern:
- Should they be exactly 30 sec. long?
- what about bars and tone?
- Color correction?

Audio wise it is always good to leave 6 frames clean at the head and 12 frames at the end of the 30 secs to stop the spot being clipped at transmission i always did this as a dubbing mixer as most are transmitted off auto schedulers and it is easy to clip the begining or end.

Ask the broadcaster what their delivery requirements are as everyone has different specifications.

Standard bars and tone should be covered by any delivery spec as should colour correction etc.

its a few years since I did any spots or promos here in the UK but I am sure other guys will pipe in as to the form in the US.

LIHP
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Joined: Nov 13 2007

Excellent, thank you.

simond83
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Joined: Sep 5 1999

If theses are to go on telly, you need to have you tape built with bars and tone, normally 75% bars and 1K tone, but the broadcaster will tell you. The ad should have a clock with ad number and count from 30 ->3. Three seconds of black then follow and the first frame of the ad starts on a clean time code (i.e. 10:00:00:00). The first 12 frames must have no audio and then the ad must last for the full 30 seconds, with the last frame held for a further 10 seconds followed by 30 seconds of black.

Si