Adobe and MTV BOOM! for schools

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Joined: Jan 16 2002


Adobe and MTV, supported by the Department for Education and Skills (DfES) and R&B star Jamelia, have launched the BOOM! Music Video Academy to encourage British school kids under 16yrs old to create their own music videos as part of the national curriculum. The project runs from June until the end of the year.

There will be a competition, the BOOM! Music Video Awards, that starts in June and closes in November 2004. The children are being asked to create their own music videos using Adobe's School Collection (Premiere LE, Photoshop and Photoshop Elements) to accompany one of the tracks that have been donated by Parlophone Records:

-Athlete, "Shake Those Windows"
-Beverley Knight, "Come As You Are"
-Jamelia, "Superstar"
-Cathy Davey, "Come Over"

There will be 24 regional winners and two national winners in two categories, Under 14 and 14-16 year olds. Winners and their schools will receive an array of prizes and their videos will be aired on MTV.

MTV is broadcasting 'BOOM! Making the Video Series' throughout the summer holidays at 8am-9am every day to help children with their music video award entries.

So far, 750 secondary schools in England and Wales are involved. Over 900 teachers are attending the training seminars, which are taking place at 30 venues around Britain from 7th to 25th June.

For more info on how to get involved, contact Activate UK on 020 7702 5570 or