Apple goes cold on blu-ray?

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getlostdave
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Joined: Feb 14 2003

http://www.cnbc.com/id/22673034

Clearly, he [steve Jobs] said, Blu-ray won, but in the new world order of instant online movie rentals, in HD, no one will care about what format is where. Funny how fast tech can move.

infocus
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Joined: Jul 18 2003
getlostdave wrote:
.............no one will care about what format is where. Funny how fast tech can move.

Even if HD-DVD had any chance at all of recovery after the Warner announcement, the comment since is now becoming a self fulfilling prophecy, with even many of it's supporters prepared to throw the towel in. Which makes the future likely behaviour of the studios (who basically just want a winner, any winner) more predictable.

So HD-DVD is all but dead, and the "battle" is now being drawn as Blu-Ray v downloads. But it's not really the same at all. They aren't really directly competing technologies, and although there may be overlap, one is better suited for some occasions, and vice versa.

Downloads are far more suited to the computer environment, so it's hardly surprising that that is where Jobs is most interested. There's space for a dsic based format and downloading to happily co-exist. That wasn't true of Blu-Ray and HD-DVD.

getlostdave
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Joined: Feb 14 2003

The key question though is When will Steve start putting Blu-ray drives into apple computers?

And if he considers blu-ray a threat to apple TV , I don't think that will be any time soon.

Dave

StevenBagley
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Joined: Aug 14 2000
getlostdave wrote:
The key question though is When will Steve start putting Blu-ray drives into apple computers?

And if he considers blu-ray a threat to apple TV , I don't think that will be any time soon.

Bluray is no more a threat to the Apple TV than DVD is really. I suspect the reality is that Apple decided that they could put the resources required to implement Bluray/HDDVD support on the Mac to other more profitable uses, especially with the format war causing confusion.

Steven

PaulD
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Joined: Aug 31 2002

Hi
Blu-ray means different things to different user groups.
To the iMac owning masses it means playing back Hollywood movies - and that means conforming to the myriad of still-evolving DRM implimentations that are causing grief.
Until a finalised specification is agreed on then it is difficult to see Apple implementing the required hardware devices necessary.
That's maybe why the Apple Cinema Displays haven't been replaced by newer models - all the HDMI/DRM stuff has to be sorted....

For us specialised Mac Pro creative professionals, we need Blu-ray for our own authoring. That means the specification for the full interactive menu system has to be finalised - until that time the next version of DVD SP is a work-in-progress.

I don't think Apple wants to lead from the front in all this not-of-their-own-making chaos - rather they want everything to be finalised, then they can come up with an innovative set of products to gain market advantage - Rip, Mix, Burn v2 ;)