Hosting video rather than posting (youtube).

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Dave R Smith
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Joined: May 10 2005

For a client requirement I have been looking into the title above and found these 2 links which largely gives the answers I'm after:
http://www.reelseo.com/video-marketing-strategy-hosted-versus-posted-video/
http://www.businesscomputingworld.co.uk/youtube-seo-how-to-optimise-your-videos/

This puts many advantages i.f.o. youtube.

Thinking of what disadvantages there are with youtube, I note the following thread:
http://forums.dvdoctor.net/showthread.php?t=50773
from which I note youtube can sell your(clients) content.

Other diasadvantages?
If a number of youtube videos are embedded on a website, I assume google seo for that website will suffer as it would do for any other outbound link and if there are many videos, this would required many embeds/outbound links, perhaps further declinging seo ranking.

Therefore I have 2 questions:
1)
Anyone know if google seo sees this as many outbound links to reduce site ranking, or whether it's nothing noticable and perhaps, as they are all to same top level domain 'youtube', it is only seen as one outbound link for seo purposes?

2)
Apart from 'rights' issues in linked thread, are there any other dis-advantages in using youtube (direct+embedded) for a marketing campaign?

TIA

mooblie
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Joined: Apr 27 2001

It looks incredibly amateur? (However, I accept that might be your goal?)

Martin - DVdoctor in moderation. Everyone is entitled to my opinion.

MAGLINK
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Joined: Mar 8 2007

I do two levels for clients:

1: The expensive pay per view or host your own streaming:http://www.inortheast.tv/

2: If the client is OK with the rights and like most want it all for nowt and just want's a You Tube page as most people are familiar with it: http://www.hdproductionsolutions.com/page_1252172719322.html

At the end of the day you pays yer money and makes your choice and it is up to the client to decide what is best for their needs.

Dave R Smith
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Joined: May 10 2005

Thank-you Martin and Gary.

I usually leave website inclusion/marketing to clients and their marketing/web service providers, but am naturally still looked to for guidance/suggestions etc, so I like to keep a handle on the wider perspective.

The case in hand hand is a sole trader in the horse care sector, so no big budget and rough and ready is part of the aesthetic web image, though still 100% professional in providing the service.

Content will likely fall into 2 categories:
i) serious content, showing the service
ii) more informal blog content with fun days out at Polo Crosse.

Though youtube is not so slick as other options, it seems this is less of an issue now with youtube being a common viewing platform, though personally, I only view it occasionally but I acknowledge this is still a factor in making choices.

Gary - Thank-you for taking the trouble of linked examples.

On a tangental question,, on my previous link:
http://www.businesscomputingworld.co.uk/youtube-seo-how-to-optimise-your-videos/
it says:
Video Dimensions for SEO
Even though YouTube now allows a wide screen format do not use it! Export to the standard 4:3 format because the thumbnails in universal search are still optimized for 4:3.
I can't make sense of that as I commonly see widescreen thumbnails, not 4:3 with letterboxing, so thought it must be old advice, but as it's dated 12/8/10, I don't understand the problem, or possibly I've mis-understood something?

I'm still interested to know if youtube imbedding has a negative effect on seo for the website? Maybe that's one for the web designers.

MAGLINK
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Joined: Mar 8 2007

I dont think You Tube has the stigma that it used to and the streaming service is very good quality for nowt.

I always go 1280x720p at 1.5mbs for my uploads and they look good, you can also make clips private so that only people you choose or with the link can see them.

BIG downside is that they will still target other clips to you own word stream so it could be that your client might get some other content displayed that they do not wish.

I recently have been using you tube to let grandma etc see private clips of my wife's poorly son but recently had to switch to vimeo when Henry went to Malton and a really offensive clip that would upset grandma etc was also on display.

I have also used You Tube to promote the children's cancer charity that we are supporting and it is good that people can easily get access to a well known site:http://www.youtube.com/user/GNECCR

Didn't know what is meant about the thumbnails as all my clips are done 16x9 and I don't seem to have a problem, I also did a world cup viral recently and use You Tube myself as you have seen:http://www.youtube.com/watch?v=lV5ThlpJqbI

You have to be careful though as you may be giving all your advertising stream to Google and You Tube rather than getting it for yourself, but I suppose as they say all publicity is good in the long run:http://www.youtube.com/watch?v=RxPZh4AnWyk

Dave R Smith
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Joined: May 10 2005

Thank-you Gary.

>I always go 1280x720p at 1.5mbs for my uploads and they look good, you can also make clips private so that only people you choose or with the link can see them.

Thank-you for the tip.
Does this also go for SD source, e.g. upscaling done first? Or for you, is all source content HD?

>BIG downside is that they will still target other clips to you own word stream so it could be that your client might get some other content displayed that they do not wish.

I'm not clear? Are you saying referenced clip will still be in main 'play' window, but undesired content may appear in adjacent thumbnails?

As you are also in the dark on 16:9 thumbnail issue, I'll assume that this is old content copied/pasted recently by the editor.

Re you Susan Boyle comment, IIUC, you are saying some of the 47 million views could have made on a website where Susan Boyle/website owner can get revenue either via pay to view or from advertising revenue on a high hit site - or indeed, (arguably) it has undermined her potential 'paid for' DVD sales.

I'm sure Charlie('bit my finger') wouldn't have been famous without youtube. ;)

DAVE M
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Joined: May 17 1999

what's the copyright situation with youtube?

I was told ages ago that you give up your copyright to things that you post on youtube. Is that correct?

MAGLINK
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Joined: Mar 8 2007
DAVE M wrote:
what's the copyright situation with youtube?

I was told ages ago that you give up your copyright to things that you post on youtube. Is that correct?

Yes it is but as you will see they are working in partnership with broadcasters, if you get a lot of hits on your video of your naked wife singing opera whilst charlie does a dance then you too can also apply to be a You Tube partner and they will give you some of the ??? from the placed advertising.

My upload rates are for HD and the 16x9 thumbnail has always appeared Ok, the video's that are associated with your page or clip target word tags, your audience and your browsing habits so can be inapropriate.

As for Subo I am sure that Goggle made a lot more money out of the 47m hits than ITV and that is why the broadcasters are now desperate to get their content up there the day after and jump on the bandwagon, but in doing so de-value their own advertising streams as some people may only watch the clips on You Tube and ignore the main broadcast.

Of course in all of this it is Google that are making all the money but hey they did give you all the free software and streaming service in the first place so you can't really complain.

They can also sell the clips to broadcasters world wide t make programmes like Rude Tube but once again they get most of the ??? and if you are lucky you will get around ?250 in line with the You've been framed world wide agreement.

At the end of the day it continues the de-valuation of our culture and media as everyone now expects everything for nothing!

It should be noted that the top individual You Tube earner got around £200k last year so compared to traditional media the returns are very small for world wide rights!

Dave R Smith
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Joined: May 10 2005
DAVE M wrote:
what's the copyright situation with youtube?

I was told ages ago that you give up your copyright to things that you post on youtube. Is that correct?

See this threaad:
Thinking of what disadvantages there are with youtube, I note the following thread:
http://forums.dvdoctor.net/showthread.php?t=50773
from which I note youtube can sell your(clients) content.

I don't have a youtube account, and had to do quite a bit of searching to see what a 'channel' is.

Following your post I tried to find the legal stuff, but it's very sparse or porly linked on providing info, seemingly it's designed for 'upoad first, ask questions later... when it's too late'.

I think if they do snaffle copyright, this is fair if they tell users first, but otherwise it's sharp practice that seems commonplace now amongst big companies, media or otherwise.

P.S. Crossed with Gary's reply. Thank-you for the link Gary to the video - I found it shocking - I didn't know Daves partner could sing so well. ;-)

MAGLINK
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Joined: Mar 8 2007

Its no different to you've been framed you send them the clip and they will be pay you ?250 if they use it.

They have a room full of material and you only get the money if it is used in a show, I am sure a lot of the clips never get paid for as they keep them for ten years and the original agreement is void!

That is why you rarely see any currently dated clips in the show and it is all old content.

PaulD
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Joined: Aug 31 2002

Hi
Quote:
...you retain all of your ownership rights in your Content.

However, by submitting Content to YouTube, you hereby grant YouTube a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license

to use, reproduce, distribute, prepare derivative works of, display, and perform the Content

in connection with the Service and YouTube's (and its successors' and affiliates') business,

including without limitation for promoting and redistributing part or all of the Service (and derivative works thereof)

in any media formats and through any media channels.
http://www.youtube.com/t/terms

Dave R Smith
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Joined: May 10 2005

Thank-you Gary and Paul.
It doesn't say anything about you tube selling or receiving money for distribution, so that implies they can't (without seperate agreement with you), or it remains a grey area if they wanted to argue the case.

I believe interpretation of terms could be under UK or US as I couldn't see a clause on lines of '..interpreted under laws of country XXX' .

PaulD
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Joined: Aug 31 2002

Hi
Doesn't read like a grey area to me - Google (and hence YT) are pretty up-front about their 'business' plan...

...you hereby grant YouTube a...license to use ... in connection with ... YouTube's (and its successors' and affiliates') business...

Dave R Smith
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Joined: May 10 2005

It does not say it can 'sell'.
Legal documents would normally explicitly mention the ability to 'sell'.
To allow viewing under license and to distribute are slightly different aspects.
The absence of such a clause is where the grey area comes in.

Dave R Smith
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Joined: May 10 2005

Can anyone advise on whether youtube allows/encorages use of its website, free of charge, to:
i) Have video content promoting a product or service
ii) Have a web domain caption within the content
iii) Have a company/brand logo inset within the video.

Reading:
http://www.youtube.com/t/terms

section 5.1 makes me doubt it, with clauses such as:

you agree not to use the Website or the Services (including the comments and email features in the Website) for the solicitation of business in the course of trade or in connection with a commercial enterprise;

I don't use youtube much bit have often seen such promotional media.

Or is it only allowed by using one of their 'paid for' account/channel options?