Presentation time

You've been asked to video a function.
Remember that the client pays you lots of money (hopefully) yet receives
little in return. He's handed a VHS (or two, or twenty). So remember that
packaging is very very important, OK?

Firstly, hunt out large hubbed VHS for any film less than 90 mins. I like
the chizzled look of Fuji blanks, but others have fancy blue tinted windows
and there are pure white ones for wedding films. You want to surprise and
delight them remember.

Use the centre label space to title the tape, date it, say if it's PAL or
NTSC, Hifi, and give the film's running time. Use the spine label to
clearly identify the tape so that when it's in the jaws of the VCR it's
obvious from 5 metres what's on the tape. Break off the safety tab.

Now to the plastic box. There's good and bad to be had here as in all walks
of life. Posh cases close nicely, don't have wrinkly PVC covers and have a
beautifully produced full colour paper insert, designed and printed by you.
It has a frame enlargement that typifies the tape's contents, and on the
rear cover it describes what's in store, just like the back of a paperback.

Put your contact details on the insert sheet and repeat the info (above)
that you've put on the centre label. You've got to feel proud as you hand
over the tape, and this means no hand written scrawl, no cheapo tapes, no
cardboard sleeves.

tom.